SOCIAL MEDIA, CONTENT & CAMPAIGN SERVICES · SINGAPORE
Content. Social. Campaigns.
All of it, done properly.
Three services, one approach: Sensory Brand Architecture.
We define how your brand should feel, then build every post, shoot and campaign to deliver it, with paid media to put it in front of the right people.
01
SOCIAL MEDIA MANAGEMENT SINGAPORE
The Whole Picture.
Organic & Paid, Moving Together.
Most agencies run your organic and paid channels in isolation. We don't. Every piece of content we produce is built knowing it may also run as a paid asset — which means sharper creative, tighter messaging, and a brand presence that compounds across both channels simultaneously. Strategy, production, platform management, and paid amplification.
One team. One brief. One direction.
What's included
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Each month starts with a focused on-location shoot, typically 3 hours, that produces your full month of content, so your team gives us one session, not every week.
• Integrated organic and paid strategy — a single roadmap that makes both channels work harder​
• Monthly on-location shoot — photo and video production, art directed for both feed and ad use
• Full content production — static posts, Reels, short-form video, Stories, and ad-ready variants
• Platform management — scheduling, community engagement, and inbox monitoring across all channels - Instagram, Facebook, TikTok, XiaoHongShu
• Paid media management — campaign setup, audience targeting, creative testing, and budget oversight
• Monthly performance report — organic and paid metrics together, with honest analysis and what changes next
02
CAMPAIGN MANAGEMENT SINGAPORE
Built for a Moment.
Designed to Last Beyond It.
A campaign is not a boosted post and a hashtag. It's a coordinated push across creative, copy, targeting, and timing — with a single objective driving every decision. We build campaigns that earn attention during the window they run and leave something behind when they're done: stronger brand recognition, a warmer audience, and data that makes the next campaign sharper.
Whether it's a product launch, seasonal push, or brand moment — we handle the brief from concept through to close.
What's included
• Campaign concept & brief — a single clear idea that runs across every asset and channel
• Creative direction — art direction, messaging hierarchy, and platform-specific format planning
• Content production — photo, video, and copy produced specifically for the campaign, not repurposed from the feed
• Paid amplification — Meta, TikTok, and XHS ad setup, audience targeting, and spend management
• Influencer & UGC integration — creator sourcing and coordination where relevant to the campaign objective
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• Campaign reporting — reach, engagement, conversion, ROAS, and a full debrief on what the data tells us
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PAID ADVERTISING SINGAPORE
Ads That Earn Attention
Before They Ask For It.
The brands that win on paid media aren't the ones with the biggest budgets. They're the ones whose creative makes people stop — and whose targeting makes sure the right people are the ones stopping. We build paid campaigns from the creative brief outward: audience first, message second, media spend third. Every dollar is accountable. Every campaign has a defined objective, a clear audience, and creative built specifically for the platform it runs on — not repurposed from an organic post.
What's included
• Meta Ads — Facebook & Instagram — full-funnel campaigns from awareness through to conversion and retargeting
• TikTok Ads — thumb-stopping, platform-native creative that performs in-feed without feeling like an ad
• Campaign & audience strategy — cold, warm, and retargeting segments mapped before a single dollar is spent
• Ad creative direction — scripts, static formats, and video cut-downs built for paid performance
• A/B creative and audience testing — systematic testing with clear hypotheses, not guesswork
• Weekly optimisation & monthly reporting — spend pacing, ROAS tracking, CPM benchmarks, and what we're changing and why
Across Every Engagement
What You Always Get.
Regardless of which service you engage, these are the standards every Luna Loom client works to.
Built From Scratch
No templates. No recycled briefs. Every strategy, every piece of content, starts from your brand and no one else's.
48hr Response
Every message, every question, responded to within 48 hours. You're never left waiting or chasing.
Dedicated Account Lead
One consistent point of contact who knows your brand, your brief, and your goals. No account shuffling.
Clear Reporting
Monthly performance reports that tell you what's working, what isn't, and what we're adjusting and why.
THE PATH FORWARD
From First Message
to First Result.
01
Reach Out
Send us a message or complete the form below. We review every enquiry personally and respond within 48 hours.
02
Discovery Call
A focused conversation. We learn about your brand, share what we see, and establish whether this partnership makes sense for both sides.
03
We Begin
A bespoke proposal arrives within five business days. Once aligned, we move quickly. Your brand's next chapter starts here.
What is Sensory Brand Architecture?
Sensory Brand Architecture is Luna Loom's framework for social media and campaigns, built on sensory branding principles: it defines how a brand should feel, then designs every post, shoot and campaign to deliver that feeling. It covers light, colour, texture, sound, pace and words, so your content becomes more recognisable over time rather than more random.
What's included in social media management at Luna Loom?
Social media management at Luna Loom covers strategy, a monthly on-location shoot, content production and platform management. Each month you receive photos, Reels, short-form video and Stories, plus scheduling, community management and a performance report with clear next steps. Everything is directed through Sensory Brand Architecture, so each post builds the same brand feeling.
How much does a social media agency cost in Singapore?
Luna Loom's monthly retainers start from S$2,500. We offer different tiers, depending on the number of platforms, the volume of content each month and whether paid media management is included. Campaigns are quoted separately, based on scope. Every proposal is built around your goals after a discovery call, so you only pay for the work that serves them.
What's the difference between social media management and a campaign?
Social media management is ongoing monthly work that keeps your brand consistent, while a campaign is a focused push around one moment, such as a launch, opening or seasonal event. A campaign has its own concept, dedicated content, paid amplification and, where relevant, creators. Many Luna Loom clients run campaigns on top of their monthly retainer.
Do you manage Xiaohongshu (XHS / RED) for brands in Singapore?
Yes. Luna Loom produces and manages Xiaohongshu (XHS, also called RED) content for brands in Singapore. You can repurpose your Instagram content in a format optimised for XHS, or commission a dedicated XHS content set, such as Chinese-led video, which usually performs better. XHS can be added to a retainer or included in a campaign.
What kinds of brands does Luna Loom work with?
Luna Loom works with experience-led brands in Singapore, meaning brands where how customers feel drives their decision. These include F&B, beauty, wellness, hospitality, aesthetic clinics, healthcare and premium education. Our clients include % Arabica Singapore. We take on a limited number of new brands each quarter, so each one receives full strategic attention.
How long does it take to see results from social media?
Most brands see early signals within the first 3 months and measurable business results by 6 months, as content builds recognition and the strategy is refined with data. Campaigns move faster, because they're built for a defined window. Luna Loom's monthly reports focus on what matters to your business, such as enquiries, bookings, website visits and campaign conversions, alongside the content signals that show what's driving them.
How do we start working with Luna Loom?
Start by completing the enquiry form on our website. We review every application personally and reply within 48 hours. If there's a fit, we'll schedule a discovery call to understand your brand and goals, then send a bespoke proposal within five business days. Engagements begin once the scope is agreed.